Over 5,704,589 tourists visited Jaisalmer in 2022. The roads of the region face heavy traffic. As part of road safety measures, I Love Jaisalmer continuously identifies blind spots on roads leading to remote tourist locations like the Sam Dunes. Through I Love Jaisalmer’s policy advocacy, the District Administration installed roadside reflectors, and speed breakers at blind spots along a 15 km stretch of Sam Road. This road connects Jaisalmer with other prominent tourist locations like Kuldhara, Sam Dunes, Amar Sagar, and Kanoi, experiencing over 75% tourist traffic during peak months.