Citizen Airline Partnership

STATUS
Completed
LOCATION
Jaisalmer
YEAR
2021
Tourism accounts for 60% of Jaisalmer’s economy, but with the Desert Festival cancelled in 2020 and a 69% drop in tourism due to COVID-19, the city faced an economic crisis.

With SpiceJet being the only airline operating in Jaisalmer, its potential withdrawal posed a critical risk. To keep the airline flying and revive tourism, I Love Jaisalmer launched India’s first Citizen-Airline Partnership, bringing together Jaisalmer’s citizens and District Administration to support SpiceJet in covering the risks on the Jaisalmer route. This initiative quickly mobilised resources and signed a Memorandum of Understanding (MoU), ensuring flight connectivity to Jaisalmer within 15 days. The success of this partnership became a business case study titled- SpiceJet and Jaisalmer: A Win-Win Negotiation during Crisis in Ivey Publishing.

IMPACT

80% occupancy and a 241% increase in tourists
Flight operations resumed
Adjusted flight routes and frequencies
Convenient service to Delhi and Ahmedabad multiple times weekly.
Improved Connectivity
Connections to Jaipur, Mumbai, Kolkata, and Bangalore.

COLLABORATORS

MORE INitiatives

VIEW ALL

YOU & 

TILF