Women Employment Program

STATUS
Ongoing
LOCATION
Jaisalmer
YEAR
2013
The 'Marketplace Connect' initiative by The I Love Foundation aims to preserve local arts and crafts in the Jaisalmer region by integrating them into modern markets, thereby creating employment opportunities for rural women.

In 2013, the foundation collaborated with local artisans and urban designers, engaging 120 women to craft unique homeware products like cushions, fabrics, and stonework collections. These products, known for their vibrant colors and intricate traditional designs, helped bridge the gap between tradition and modernity. By 2023, the initiative had expanded its reach to the villages of Mulana, Kanoi Rajasthan, where it launched an employment program focusing on 'Kashidakari' embroidery, Ralli, Hurmuch, and Mukka traditional crafts offering training and work opportunities to 50 women from various backgrounds, thus furthering economic empowerment in the region.

IMPACT

150 women
Provided employment opportunities.

COLLABORATORS

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