TILF recognises the pivotal role tourism plays in Jaisalmer's economy, with more than 60% reliance on this sector. Given its significance, our foundation has been committed to advocating for responsible tourism practices since its inception. Our goal is not only to safeguard the cultural and natural heritage of Jaisalmer but also to ensure sustainable development for the community. Responsible tourism promotes a harmonious balance between economic progress and environmental conservation, creating a mutually beneficial situation for both local residents and tourists. Through our initiatives, we aspire to instil a shared responsibility for the welfare of Jaisalmer, aiming to make it a thriving destination for generations to come.