In Rajasthan, cultural heritage, including unique art forms, architecture, folk music, dance, and customs, contributes to the region's diverse tapestry. We are committed to preserving the land, its people, and cultural heritage. Through our initiatives, we instil pride and a sense of duty, fostering a connection between the past and present while promoting cultural consciousness. The I Love Foundation also focuses on developing cultural entrepreneurship, creating a social space for artisans to leverage their skills and transform into creative entrepreneurs.